Baby Friendly Hospital Initiative

Baby Friendly Hospital Initiative

The Baby Friendly Hospital Initiative (BFHI) accredits health care facilities where the practitioners who provide care for women and babies adopt practices that aim to protect, promote and support exclusive breastfeeding from birth.

At the same time, Baby Friendly facilities ensure that women who choose not to breastfeed are supported in their decision and provided with unbiased information and advice.

These hospital maternity facilities have earned the right to call themselves baby friendly by meeting these 10 requirements.

  • Clutha Health First, Balclutha
  • Charlotte Jean Maternity Hospital, Alexandra
  • Dunedin Hospital
  • Queenstown Lakes District Hospital
  • Oamaru Hospital
  • Lumsden Maternity
  • Gore Hospital
  • Winton Maternity Centre
  • Southland Hospital 

  1. Have a written breastfeeding policy that is routinely communicated to all health care staff.
  2. Train all health care staff in skills necessary to implement this policy.
  3. Inform all pregnant women about the benefits and management of breastfeeding.
  4. Help mothers initiate breastfeeding within a half-hour of birth.
  5. Show mothers how to breastfeed, and how to maintain lactation even if they should be separated from their infants.
  6. Give newborn infants no food or drink other than breastmilk, unless medically indicated.
  7. Practise rooming-in - allow mothers and infants to remain together - 24 hours a day.
  8. Encourage breastfeeding on demand.
  9. Give no artificial teats or pacifiers (also called dummies or soothers) to breastfeeding infants.
  10. Foster the establishment of breastfeeding support groups and refer mothers to them on discharge from the hospital or clinic.